The Three Stages of Feature Development

When I worked at Activision, one of the vice presidents told me that when he suggested a new feature to a game designer, there was a three-state process:

  1. “It’s impossible!”
  2. “It’s too hard.”
  3. “It’s on your desk.”

Note that the process doesn’t have anything to do with getting a commitment out of the game designer. Just plant the seed and occasionally ask if he’s figured out how to do it yet. If the idea is a good one, it will gnaw at the designer, and eventually a solution will appear as if by magic.

That was great management. The designer’s own desire that his product be cool was the only tool required.

I Publish Books! Norton Creek Press

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Robert Plamondon
Robert Plamondon has written three books, received over 30 U.S. patents, founded several businesses, and is an expert on free-range chickens. His publishing company, Norton Creek Press, is a treasure trove of the best poultry books of the last 100 years.

Author: Robert Plamondon

Robert Plamondon has written three books, received over 30 U.S. patents, founded several businesses, and is an expert on free-range chickens. His publishing company, Norton Creek Press, is a treasure trove of the best poultry books of the last 100 years.

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