{"id":680,"date":"2009-01-01T09:17:00","date_gmt":"2009-01-01T09:17:00","guid":{"rendered":""},"modified":"2009-01-01T09:17:00","modified_gmt":"2009-01-01T09:17:00","slug":"stop-thinking-like-a-consumer","status":"publish","type":"post","link":"https:\/\/www.plamondon.com\/wp\/stop-thinking-like-a-consumer\/","title":{"rendered":"Stop Thinking Like a Consumer"},"content":{"rendered":"<p>Ah, New Year&#8217;s Day. I love New Year&#8217;s Day because of the New Year&#8217;s resolution I made a few years ago: <b>no more resolutions!<\/b> It&#8217;s the only one I&#8217;ve ever kept.<\/p>\n<h3>Thinking Like a Consumer<\/h3>\n<p>You know, I think that a lot of people are approaching the whole &#8220;green&#8221; issue wrong. They&#8217;re thinking like consumers, and it ruins their chance to do anything meaningful. Being a consumer is like having an enormous flashing sign over your head that says, &#8220;SUCKER.&#8221; Worse, you see the &#8220;SUCKER&#8221; signs over the heads of the people around you, and peer pressure kicks in and makes you want to do what they do.<\/p>\n<p>A lot of the people I know show some warning signs of thinking like a consumer:<\/p>\n<ul>\n<li>They imagine that they can achieve a &#8220;green&#8221; lifestyle through buying stuff.<\/li>\n<li>They think that joining organizations and pooling their ignorance with others counts as &#8220;doing something.&#8221;<\/li>\n<li>Their retirement fund and their kids&#8217; college funds are empty and their credit cards are full.<\/li>\n<\/ul>\n<h3>Thinking Like a Producer<\/h3>\n<p>All of these things are good for the kind of person who makes his money by selling to suckers, but it doesn&#8217;t get the cows milked. If you want to make a difference to the environment, you should do it directly by taking care of a piece of land with your own hands. And turn a profit while you&#8217;re at it, because the environment needs to be more than a hobby for the well-to-do.<\/p>\n<p>As far as I can make out, this is very easy. Carbon abatement is a trivial exercise, for example. You take a piece of cropland or pastureland and plant trees on it, and in short order (and with little maintenance) you have a stand of timber that has fixed an enormous amount of carbon in the wood and the soil. Cut the trees when they are mature and repeat. Starker Forest Products land adjoins mine on two sides, and the Starker family has been making its living this way since the Thirties, and has donated millions of dollars to Oregon State University as well. You can do a lot worse than this and not regret your investment, and it can bring your carbon footprint down to zero, and provide you with peaceful surroundings, not to mention firewood.<\/p>\n<p>In thirty or forty years I&#8217;ll be able to tell you how it&#8217;s worked out for me, since I&#8217;m letting a big chunk of my farm revert to forest naturally.<\/p>\n<h3>Nuts and Bolts<\/h3>\n<p>Thinking like a producer is useful, even if you don&#8217;t act on it directly. The best course I ever took in college was Engineering Economics, which taught me the basics of cost-benefit analysis and the time value of money. This is ABC-level stuff, and should be a required course for all high school students, let alone college students, but it isn&#8217;t.<\/p>\n<p>You learn how to think about your purchases as they travel along their life cycle from &#8220;pile of money&#8221; to &#8220;valuable new purchase&#8221; to &#8220;worthless piece of junk.&#8221; Or, in the case of production equipment, from &#8220;pile of money&#8221; to &#8220;valuable new purchase&#8221; to &#8220;big pile of money plus worthless piece of junk.&#8221; The big pile of money comes from the things you produced with the help of the piece of equipment.<\/p>\n<p>The difference between a producer and a consumer is that the producer is aiming for the big pile of money, while the consumer writes it off. Since consumers have a batting average of .000, it&#8217;s not hard to do better than this.<\/p>\n<p>Unfortunately, consumers, being new to the production game, tend to come up with justifications and rationalizations rather than actual plans, so it can take a while before you start hitting the ball. &#8220;Never bet the farm&#8221; is good advice, especially when you&#8217;re starting out.<\/p>\n<p>Even if you don&#8217;t ever try your hand at the production side of the picture, just being aware of how quickly purchases lose their value can spell the difference between living in a gilded, credit-burdened cage and true affluence. <\/p>\n<p>For example, new cars are for suckers. They lose most of their value in the first few years of ownership, but cars are so durable these days that people are practically giving them away when they still have most of their life still ahead of them. <\/p>\n<p>(Which is not to say that you can&#8217;t buy a new car if that&#8217;s your passion, but make sure your retirement fund and the kids&#8217; college fund are topped off. First things first.)<\/p>\n<p>Only an idiot judges others by the kind of car they drive. Driving an old or unfashionable car thus works as an idiot detector. If you get a hard time about your old car (from people who really mean it and aren&#8217;t just ribbing you), then you&#8217;re surrounded by Pod People and need to find a path back to the real world. <\/p>\n<p>(Living in a non-snooty neighborhood will, in itself, save you hundreds of thousands of dollars in the course of your working lifetime by removing the peer pressure to be as much of a sucker as your neighbors.)<\/p>\n<p><!-- [adsense:] --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ah, New Year&#8217;s Day. I love New Year&#8217;s Day because of the New Year&#8217;s resolution I made a few years ago: no more resolutions! It&#8217;s the only one I&#8217;ve ever kept. Thinking Like a Consumer You know, I think that a lot of people are approaching the whole &#8220;green&#8221; issue wrong. They&#8217;re thinking like consumers, &hellip; <a href=\"https:\/\/www.plamondon.com\/wp\/stop-thinking-like-a-consumer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Stop Thinking Like a Consumer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4],"tags":[],"class_list":["post-680","post","type-post","status-publish","format-standard","hentry","category-farm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stop Thinking Like a Consumer - Robert Plamondon&#039;s Rural Life<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plamondon.com\/wp\/stop-thinking-like-a-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop Thinking Like a Consumer - Robert Plamondon&#039;s Rural Life\" \/>\n<meta property=\"og:description\" content=\"Ah, New Year&#8217;s Day. 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Being a charlatan pays. You help them along with their happy delusion, and\u2026","rel":"","context":"In &quot;Farm\/Country Living&quot;","block_context":{"text":"Farm\/Country Living","link":"https:\/\/www.plamondon.com\/wp\/category\/farm\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":667,"url":"https:\/\/www.plamondon.com\/wp\/the-golden-age\/","url_meta":{"origin":680,"position":1},"title":"The Golden Age","author":"Robert Plamondon","date":"November 27, 2008","format":false,"excerpt":"So when was the golden age of American farming? I think the answer is different if you're thinking from the point of view of the farmer or the consumer. If you're the consumer, the answer is obviously, \"The golden age is now.\" You'll see why in a minute. 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Lesson learned: if you tell the hatchery that it's okay for them to make\u2026","rel":"","context":"In &quot;Chickens\/Poultry&quot;","block_context":{"text":"Chickens\/Poultry","link":"https:\/\/www.plamondon.com\/wp\/category\/chickenspoultry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":745,"url":"https:\/\/www.plamondon.com\/wp\/what-s-the-difference-between-brown-and\/","url_meta":{"origin":680,"position":3},"title":"What&#8217;s the Difference Between Brown and White Eggs?","author":"Robert Plamondon","date":"June 18, 2009","format":false,"excerpt":"In the bad old days, eggs in the big cities mostly came from the Midwest. Farmers would collect eggs and leave them, unrefrigerated, until they felt like going into town. They'd sell the eggs at the general store or the feed store, and the merchant would hold them, unrefrigerated, until\u2026","rel":"","context":"In &quot;Chickens\/Poultry&quot;","block_context":{"text":"Chickens\/Poultry","link":"https:\/\/www.plamondon.com\/wp\/category\/chickenspoultry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":678,"url":"https:\/\/www.plamondon.com\/wp\/thinking-about-chicks\/","url_meta":{"origin":680,"position":4},"title":"Thinking About Chicks","author":"Robert Plamondon","date":"December 30, 2008","format":false,"excerpt":"I've spent a good part of my life thinking about chicks -- by which, for the moment at least, I mean \"baby chickens.\" It's just about the new year, which means that hatchery catalogs will start arriving in the mailbox any day now. One thing I've been doing over the\u2026","rel":"","context":"In &quot;Chickens\/Poultry&quot;","block_context":{"text":"Chickens\/Poultry","link":"https:\/\/www.plamondon.com\/wp\/category\/chickenspoultry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":653,"url":"https:\/\/www.plamondon.com\/wp\/achieving-a-negative-carbon-footprint\/","url_meta":{"origin":680,"position":5},"title":"Achieving a Negative Carbon Footprint","author":"Robert Plamondon","date":"October 20, 2008","format":false,"excerpt":"Carbon abatement is for sissies. Let's stop thinking like consumers and start thinking like producers. 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