Price War!

We’re dropping our prices this week. There’s no more room in the refrigerator, so we need to drum up some extra sales. Since there are other egg vendors at the Saturday Farmer’s Market, undercutting their cheapest eggs with our cheapest eggs ought to draw in some bargain-conscious customers.

Setting prices is a screwy business. Most farmers are too insecure to do it well, and end up setting their prices too low, increasing the odds that they will fail. Just the concept of, “What’s the right price?” is pretty much an imponderable: a question with so many ramifications that your mind can spin around in tight little circles forever. read more...